Online Read Ebook Win Bigly: Persuasion in a World Where Facts Don't Matter

Win Bigly: Persuasion in a World Where Facts Don't Matter. Scott Adams

Win-Bigly-Persuasion-in-a-World.pdf
ISBN: 9780735219731 | 320 pages | 8 Mb

• Win Bigly: Persuasion in a World Where Facts Don't Matter
• Scott Adams
• Page: 320
• Format: pdf, ePub, fb2, mobi
• ISBN: 9780735219731
• Publisher: Penguin Publishing Group

Download Win Bigly: Persuasion in a World Where Facts Don't Matter

Download e book free Win Bigly: Persuasion in a World Where Facts Don't Matter by Scott Adams

Overview

Win Bigly: Persuasion in a World Where Facts Don't Matter by Scott Adams "If you watched the entire election cycle and concluded that Trump was nothing but a lucky clown, you missed one of the most important perceptual shifts in the history of humankind. I'll fix that for you in this book."   Adams was one of the earliest public figures to predict Trump’s win, doing so a week after Nate Silver put Trump’s odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation.   Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We’re hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech—a hand gesture here, a phrase there—and if the right buttons are pushed, we decide we agree with the speaker and invent reasons to justify that decision after the fact.   The point isn’t whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. For instance:   ·  If you need to convince people that something is important, make a claim that’s directionally accurate but has a big exaggeration in it. Everyone will spend endless hours talking about how wrong it is and will remember the issue as high priority. ·  Stop wasting time on elaborate presentation preparations. Inside, you’ll learn which components of your messaging matter, and where you can wing it. ·  Planting simple, sticky ideas (such as “Crooked Hillary”) is more powerful than stating facts. Just find a phrase without previous baggage that grabs your audience at an emotional level.   Adams offers nothing less than “access to the admin passwords to human beings.” This is a must read if you care about persuading others in any field—or if you just want to resist the tactics of emotional persuasion when they’re used on you.

Download more ebooks:
DON QUIJOTE DE LA MANCHA (SELECCION DE TEXTOS) ePub gratis
{epub download} The 36-Hour Day: A Family Guide to Caring for People Who Have Alzheimer Disease and Other Dementias
Download PDF Bullet Train: A Novel
FIVE NIGHTS AT FREDDY S. LOS OJOS DE PLATA leer epub SCOTT CAWTHON
[PDF] The Vampire: A New History by Nick Groom
Read online: Alien: Isolation
EL AMOR EN LOS TIEMPOS DEL COLERA (EDICION ILUSTRADA) GABRIEL GARCIA MARQUEZ, LUISA RIVERA ePub gratis
{epub download} Malorie (Bird Box Sequel)
[Descargar pdf] TIEMPOS DE HIELO (COMISARIO ADAMSBERG 9)
[Kindle] Come As You Are: Revised and Updated: The Surprising New Science That Will Transform Your Sex Life download
Download PDF Peggy Dean's Guide to Nature Drawing and Watercolor: Learn to Sketch, Ink, and Paint Flowers, Plants, Trees, and Animals
Descargar ebook LA INVASION DE LAS TINIEBLAS (CONDENADOS 3) | Descarga Libros Gratis (PDF - EPUB)
[Kindle] The Shadow Crosser (A Storm Runner Novel, Book 3) download
[PDF/Kindle] World of Warcraft: Exploring Azeroth: The Eastern Kingdoms by Christie Golden